What is Engagement Rate?
(Likes + comments) ÷ followers × 100, the number brands look at most.
An account with 10,000 followers averaging 400 likes and 20 comments per post has an engagement rate of 4.2%. In India, 1–3% is typical for accounts above 10k.
If you buy followers without supporting likes, your engagement rate falls, and brands notice. Use our engagement rate calculator to check yours.
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